Dynamic Yield

Dynamic Yield’s personalization technology stack helps marketers increase revenue by automatically personalizing each customer interaction across the web, mobile web, mobile apps and email. The company’s advanced customer segmentation engine uses machine learning to build actionable customer segments in real time, enabling marketers to take instant action via personalization, recommendations, automatic optimization & real-time messaging - in a single platform.

Dynamic Yield personalizes the experiences of more than 600 million users globally and counts industry leaders like IKEA, Urban Outfitters, Ocado, and Stitch Fix among its many customers.

The company is based in New York and has more than 170 employees in six offices worldwide.

Founded in 2011 by (pictured from left to right): Omri Mendellevich (CTO) & Liad Agmon (CEO).

The company was acquired by McDonald's (and in 2021 by Mastercard) 

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